Our Brand

For 50 years we have encouraged sexual wellbeing and have dominated the market as the industry experts...

Our Brand Values

Unapologetically empowered.

Every Woman, Best Friend, The Authority, We Empower, A Woman's World

Women on Top

Our senior leadership is led by a trio of strong, empowered and dynamic women who lead us to build a better future. We don’t just empower our customers, we empower all our colleagues and an army of female entrepreneurs. We believe talent comes first, regardless of gender.

Every Day. Every Night.


Beautifully made with every shape in mind.

It's a vibe

Having fun with a partner or playing solo,
we’ve got a toy for everyone.