Our Brand

For 50 years we have encouraged sexual wellbeing and have dominated the market as the industry experts...


Our Brand Values

Unapologetically empowered.

Every Woman, Best Friend, The Authority, We Empower, A Woman's World

Women on Top

Our senior leadership is led by a trio of strong, empowered and dynamic women who lead us to build a better future. We don’t just empower our customers, we empower all our colleagues and an army of female entrepreneurs. We believe talent comes first, regardless of gender.


Our People Values

We’re the brand that we are because of our incredible people.

Every Woman, Best Friend, The Authority, We Empower, A Woman's World

We strive to create a driven, empowered and inclusive culture, through collaborative relationships, outstanding performance and collective success.