For 50 years we have encouraged sexual wellbeing and have dominated the market as the industry experts...
Our Brand Values
Unapologetically empowered.


Women on Top
Our senior leadership is led by a trio of strong, empowered and dynamic women who lead us to build a better future. We don’t just empower our customers, we empower all our colleagues and an army of female entrepreneurs. We believe talent comes first, regardless of gender.

Every Day. Every Night.
EveryBody.
Beautifully made with every shape in mind.

It's a vibe
Having fun with a partner or playing solo,
we’ve got a toy for everyone.