• Salary: Competitive
  • Location: Whyteleafe, Surrey
  • Job type: Permanent

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Senior Campaign and Content Marketing Executive

Ann Summers is an iconic empire and multi-channel retailer. Our journey has been paved by the Golds and we've got one hell of a heritage to be proud of. 44 years, over 2 million Rampant Rabbits, 116 stores and we're still throwing 7,000 parties each week.

Summary of Key Activities:

* Assist with and enable all content marketing initiatives to drive traffic, engagement and revenue, delivering to business and marketing objectives.
* Integration of content programs with brand campaigns and product launches
* Collaborate across functions to deliver against an effective content marketing strategy and editorial plan to meet the business and marketing objectives in the most efficient way.
* Maintaining the editorial calendar and the relevant section of the campaign toolkits. Develop organisation workflows and processes to create efficiencies in delivery and communication of content objectives.
* Maintaining relationships with agencies and managing their output, ensuring the project’s progress and meet deadlines.
* Liaising with internal resources to obtain and deliver content and/or product to external agencies so they can fulfil their brief.
* Arranging, attending and coordinating both internal and external meetings to accommodate content initiatives and optimised provision of assets.
* Building and developing the reporting process, evolving the optimisation of content and measuring the performance in response to learning and insights.
* Working with the Snr. Campaign Marketing Manager to ensure that all content is aligned to the overarching campaign idea, that social assets generated are adapted for the Party Plan channel
* Manage a campaign content calendar to ensure alignment with agencies and CRM team
* Managing the weekly campaign status report for content and social stakeholders
* Responsible for managing the 2019 – 2020 content budget
* Educating external stakeholders and agencies how to use the campaign toolkits to ensure seamlessness of comms
* If promotional activity is run on social media, prize winner management and prize fulfilment will be required
* Writing terms and conditions for any promotions run on social media
* Writing evaluations of all activity including key learnings and recommendations to maximise success for future activity

Ideal but not priority:

* Hands on experience in producing content for all channels and growing an audience/driving conversion.

Out of core scope but may be required:

* Responding to PR and Press requirements

Experience and skills required:

* At least 3 years experience in delivering optimised content for a brand.
* Thorough understanding and knowledge of SEO and its role in content optimisation.
* Knowledge and experience in delivering all forms of content, in order of priority: copy; images; video, as well as other asset types.
* Experience in the application of a content marketing strategy and the principles that make it effective.
* Knowledge of how to apply ToV and Brand Style to create a consistent customer content journey and increase brand recognition and awareness.
* Understanding the best practices of the main social media channels as well as which content and approaches work on each and why.
* Able to generate insight driven creative briefs for social and content and manage the briefing and optimisation of creative assets for content
* A brand publisher mind set
* Experience with Google Analytics

We are the company we are because we do everything we can to make every day fun whilst making a real difference to the sex lives of people around the world. We promise that when you work with us at Ann Summers it will be fun because if you are going to work for a living, it should be doing something you love so apply today and become part of the team that Love Work!

We regret that due to high volumes we are unable to acknowledge every application. All successful candidates will be contacted as soon as possible to discuss the role and their experience further.

Ann Summers complies with all GDPR policies and by responding to this ad your details will be kept on record for a total of 6 months unless expressed otherwise.

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