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CRM Analyst

  • Salary: Competitive
  • Location: Caterham, Surrey
  • Job type: Permanent

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How does this Role support fulfilling Our Vision:

Delivery of actionable insight from the single view customer database with recommendations on how best to grow revenue and profit from our existing base.



Summary of Key Activities:



1) Lead and own the development and production of customer insight reports (for the Ecommerce/ CRM team right through to Board level). This includes making actionable recommendations on our customer segmentation, which will drive profitable growth.



2) Be the owner for all database queries (e.g. data feeds / integrity / housekeeping etc), both internally within AS and with our database supplier (3rd party). You will be the champion of customer insight inter-departmentally and manage key stakeholder relationships, to ensure we remain customer-centric.



3) Identify gaps in our customer data and make recommendations on what we should be capturing as a priority.



4) Modelling our existing database to make recommendations on how to acquire, welcome and retain new look-a-like valuable customers.



5) Meeting of the Company’s Values.



Desired Skills and Experience:

* Minimum 3 years’ experience within Data/CRM Analytics for Marketing
* Minimum 3 years’ experience undertaking modelling and analytics with SQL and CRM integrated modelling databases (Apteco Fast Stats would be an advantage)
* Minimum 3 years’ experience in using multiple data sets both on and offline
* Good understanding of CRM marketing principles
* Good understanding of retail / online shopping channel
* Excellent communication and presentation skills
* Demonstrate the ability to challenge effectively to drive change
* Demonstrate ambition / self-motivation with an attitude to succeed

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