Shop at Ann Summers

Our History

Ann Summers is one of the UK's leading pleasure retailers for women, operating three successful sales channels; Party Plan, Retail and Ecommerce. Ann Summers is the sexiest brand for sexy women (and their men!) offering a unique combination of ways to buy – the obvious go-to brand for all things sexy!

From its acquisition by David and Ralph Gold in 1972, Ann Summers has built an innovative brand empire with over 140 stores in the UK and Ireland and our first international store in Valencia, Spain. In 1981, David Gold's daughter and now Ann Summers Chief Executive Jacqueline Gold introduced the Party Plan concept, allowing women the unique opportunity to get together with friends, have a fun girly night in and buy our products in their homes. Party Plan today boasts over 7500 Party Organisers throughout the UK who hold on average 3500 parties per week. Our website,, boasts over 900,000 visits per month.

Ann Summers has developed and expanded its product offer within the last year, offering an extensive choice of ranges, styles and sizes. Our sizes range from a 32A – 42H, flattering women from a size 8 – 24. We also offer one of the most innovative ranges of sex toys and novelties in the UK, many of which are globally exclusive and feature the very latest toy design technology. From design to testing and production, the Ann Summers sex toy range is second to none. Women all over the world have purchased the famous Rampant Rabbit. Looking to the future, Ann Summers is excited to be planning a retail expansion that will see more stores open in the next year, creating more jobs.